Hi, I’m Kellie Overton, a creative director and marketing leader who loves building brands that actually connect with people.

With 15+ years of experience, I’ve led full-funnel creative and marketing across agency, in-house and high-growth environments. I’ve partnered with brands like Target, Walmart and Old Navy and led teams at BarkBox, Equilibria, POPSUGAR and most recently GeneDx, where I drove a company-wide rebrand and led integrated creative across paid, owned and educational channels.

I work at the intersection of creative, growth and execution. That means connecting brand storytelling to real business outcomes, building campaigns that perform and making sure the work shows up thoughtfully across every touchpoint. I’m just as comfortable concepting big ideas as I am deep in production, leading teams and making sure everything comes together at a high level.

I also genuinely love people management. Some of the work I’m most proud of has come from building strong, collaborative teams where people feel supported, challenged and excited to do their best work.

When I’m not in brand-building mode, you can find me at the Renaissance faire, building LEGOs, drinking a sour beer or watching BritBox.

So, welcome. Take a look around. If you think we’d make magic together, let’s talk.

What I Do

Creative Direction
Team Building
Brand Marketing
Creative Services
Production

Brands I Love

LEGO
Lucy & Yak
Kizik
Image Comics
Bambu Lab